Excerpt from the book »
Gradido – Natural Economy of Life«
»Our common
mother – nature – is showing her
children more and more clearly
that she is
at the end of her tether.«
– Tenzin Gyatsho
14th Dalai Lama
Business works with incentives. The strongest
incentive system in business is money. In the old system money did not create
any clear incentives for life. On the contrary, it mostly created destructive
incentives, to destroy the environment, to exploit others, to wage war. Even
the most good-willed person is torn between their conscience and ethics, on the
one hand, and financial incentives, on the other. Our present money system
virtually forces people to adopt behaviour hostile to life. And so it is no
wonder that the war industry is one of the strongest industries worldwide. It
is perverse that we humans, who find ourselves in the position of possibly
vanishing from off the face of the earth soon, invest our greatest economic
strength in a branch of industry whose purpose it is to kill each other! Our
current economic system is clearly programmed for self-destruction.
The Natural Economy of Life offers clear
incentives for life. Its top decision criterium is the threefold good –
the good of the individual, the good of the community and the good of the big
scheme of things. From the threefold good the threefold creation of
money is derived – basic income, national income and the Equalisation and
Environment Fund. The money is created directly from life and offers incentives
on all levels to decide in favour of life and behave in a manner friendly to
life. This particularly applies to the Equalisation and Environment Fund, which
subsidies eco-friendly activities.
Here again the principle applies that positive
motivation is many times better than threats of punishment. By rewarding good,
we promote positive feelings in people. Joy, pride, self-confidence, community
feeling, sense of responsibility, etc. enhance quality of life for every single
individual and hence for the community. Seen medically, endorphins are released
in people’s brains – happiness hormones which contribute to a good feeling and
lasting health.
As we see, the threefold good is also
maintained again here. Individuals become happier and healthier, which enhances
quality of life within the community. This situation was generated by rewarding
or subsidising eco-friendly activities, namely measures for the good of the big
scheme of things.