Advantage 47 – Clear system of incentives for life

Excerpt from the book »Gradido – Natural Economy of Life«

»Our common mother –  nature – is showing her children more and more clearly

that she is at the end of her tether.«

– Tenzin Gyatsho

14th Dalai Lama

Business works with incentives. The strongest incentive system in business is money. In the old system money did not create any clear incentives for life. On the contrary, it mostly created destructive incentives, to destroy the environment, to exploit others, to wage war. Even the most good-willed person is torn between their conscience and ethics, on the one hand, and financial incentives, on the other. Our present money system virtually forces people to adopt behaviour hostile to life. And so it is no wonder that the war industry is one of the strongest industries worldwide. It is perverse that we humans, who find ourselves in the position of possibly vanishing from off the face of the earth soon, invest our greatest economic strength in a branch of industry whose purpose it is to kill each other! Our current economic system is clearly programmed for self-destruction.

The Natural Economy of Life offers clear incentives for life. Its top decision criterium is the threefold good – the good of the individual, the good of the community and the good of the big scheme of things. From the threefold good the threefold creation of money is derived – basic income, national income and the Equalisation and Environment Fund. The money is created directly from life and offers incentives on all levels to decide in favour of life and behave in a manner friendly to life. This particularly applies to the Equalisation and Environment Fund, which subsidies eco-friendly activities.

Here again the principle applies that positive motivation is many times better than threats of punishment. By rewarding good, we promote positive feelings in people. Joy, pride, self-confidence, community feeling, sense of responsibility, etc. enhance quality of life for every single individual and hence for the community. Seen medically, endorphins are released in people’s brains – happiness hormones which contribute to a good feeling and lasting health.

As we see, the threefold good is also maintained again here. Individuals become happier and healthier, which enhances quality of life within the community. This situation was generated by rewarding or subsidising eco-friendly activities, namely measures for the good of the big scheme of things.